The Novis Vita Juicer is a new type of juicer designed for a natural and healthy lifestyle that is easy to use, efficient and effective, very quiet, sleek and both counter-top and eco-friendly. It recently won the prestigious Red Dot Award for "best of the best." The genius of the Novis Vita Juicer is that it takes the best features of both slow (masticating) and centrifugal juicers and combines them into one product that extracts up to 20% more juice from fruits, vegetables and even citrus and leafy greens than the competition. Centrifugal juicers are extremely loud, have trouble with leafy greens, and deliver not only less juice, but also a foamy mixture that quickly separates. Masticating juicers, while some are quiet, are very slow and require more time to be spent cutting ingredients into small chunks. Both of those older designs consume more electricity and are more difficult to clean. The Novis Vita Juicer solves all of those problems and takes it a step further by giving you a drop-dead gorgeous machine that is engineered to last a lifetime.